EXCLUSIVE: Project Runway fans seem to be highly anticipating Heidi Klum‘s return to the iconic franchise.
The trailer for Season 21, which landed online July 1, amassed 42.7M views across platforms (including Facebook, Twitter, Instagram, TikTok, Snapchat and YouTube) within nine days of release, making it the highest performing trailer in Freeform history, per Disney.
That’s a pretty monster performance that sets up Project Runway for a promising return to television with this Disney reboot. While Freeform doesn’t often peel back the curtain on its performance metrics, Deadline did previously report that the trailer for Season 2 of Cruel Summer was pacing to break the same record in 2023 with around 24M views in 10 days. Although it was two years ago, that can help illustrate how well Project Runway‘s trailer is doing.
Klum will host Season 21 of Project Runway, and the former model will also serve as a judge. She will be joined by OG judge Nina García, with Law Roach rounding out the judging panel. Christian Siriano will mentor the designers.
The competition series made its debut on Bravo in 2004 and revolutionized the reality genre. Project Runway ran for five seasons on Bravo before moving to Lifetime for eleven more seasons. For its 17th season, the show returned to Bravo, where it ran for four seasons.
Spyglass Media Group and Alfred Street Industries produce Project Runway. Gary Barber and Sean Hoagland serve as executive producers for Spyglass. Dan Cutforth, Jane Lipsitz, Nan Strait, Dan Volpe, Michael Rucker, and San Heng serve as executive producers for Alfred Street Industries. Klum, Siriano, and Garcia also serve as executive producers.
Project Runway will premiere Season 21 with a two-episode drop on Thursday, July 31 at 9 p.m. ET on Freeform. The episode will be available to stream shortly after for Hulu and Disney+ subscribers. Subsequent episodes will air weekly at 10 p.m. ET.
See the trailer below.
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