I’m PCMag’s home theater expert, and I’ve been reviewing televisions for well over a decade, testing around 30 models each year. I’ve also seen many Amazon Prime Days come and go, and the best deal I’m seeing this time around is the LG C4 OLED TV at 65 inches for $1,196.99. That’s down from $2,699.99 when it launched last year. That’s 56% off.
Here’s the kicker about the deal: I got it. The Hisense 65U8H that I’ve had for almost three years died, and replacing it with Hisense’s most recent model would cost about as much as this OLED, which sold for almost three grand last year. So the LG 34 is on the way to my home as I write this.
Ordinarily, I wouldn’t suggest a TV I haven’t tested, but I’m making an exception here, and for good reason. I’m confident recommending the LG C4 because I’ve tested almost every other C-series OLED TV LG has released (except this year’s C5, but it’s coming soon). And each one has earned a very high score. The 2023 C3: 4.5 stars. The 2022 C2: 4.5 stars and our Editors’ Choice award. And the 2021 C1 and 2019 C9 rate similarly high. LG makes excellent OLED TVs, and the midrange C-series has consistently delivered one of the best combinations of price and performance.
An Award-Winning OLED at a 50% Discount
Plus, the experts at our sibling site CNET lab-tested the C4. Their testing procedure differs from ours in some ways, but they use the same tools and software, and the results are likely be comparable to what I would see in my own tests. CNET rated the LG C4 an 8.7 out of 10 and gave it an Editors’ Choice award, so I’m confident this is a high-quality TV.
(Credit: Josh Goldman/CNET)
According to CNET’s tests, the C4 looks very good across the board. It’s also very bright for an OLED, pushing past the 1,000 nits of peak brightness HDR content is typically mastered for (1,213 nits with a 10% white field, compared with 865 nits I measured on the C3). Light output is the biggest weakness OLED panels have (along with their price), but the C4 has no problem. It’s also packed full of features, including hands-free Alexa, Apple AirPlay, and for gaming a 144Hz refresh rate and both Nvidia G-Sync and AMD FreeSync Premium.
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The LG C4 uses an organic light-emitting diode (OLED) panel to make a picture instead of an LCD panel that’s backlit by LEDs like most TVs use. OLEDs can can adjust their brightness on a per-pixel basis for effectively perfect contrast, while backlit LCDs at best have light bloom, a slight glow around high-contrast edges, and at worst have blacks that look like grays in some shots. OLEDs can also be made much thinner and are often much more responsive for gaming than backlit LCDs. They’re also much, much more expensive than non-OLED TVs.
Any 65-inch OLED for $1,200 already sounds like a steal before even looking at it. That’s a little less than what you’d pay for the Hisense U8QG, our Editors’ Choice mini-LED TV that’s also excellent and has a fancy built-in sound system, but it’s no OLED, and that means dealing with light bloom and a much chunkier look.
Recommended by Our Editors
My Top Picks for Other Worthy Prime Day TV Deals
I haven’t seen any other Prime Day deals on TVs of this quality that are more than half off their original price, but there are some other good discounts available, including two other Samsung OLEDs that I did review last year. On the sub-$1,000 side there’s the aforementioned Hisense U8QG available for $997.99 down from its everyday price of $1,499.99, along with Amazon’s best mini-LED TV, the Fire TV Omni Mini-LED at 17% off at $899.99.
Don’t miss out on your deal! Be sure to keep an eye on our editor-curated, continually updated mega-list of the best Prime Day 2025 deals.
The Best Amazon Prime Day Deals Right Now
*Deals are selected by our commerce team
About Will Greenwald
Lead Analyst, Consumer Electronics
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