Today during class, Alex Toussaint responded to the recent marketing videos from Jennifer Jacobs & Ladder – speaking up for the Peloton community and his fellow instructors.
In his class, he said that he knew everyone had seen the posts on social media this week. If you missed what Alex is referring to, you can see more information about the marketing campaign by Jennifer Jacobs & Ladder, some of which were made in front of the Peloton Studios. Jennifer Jacobs is a former Peloton instructor, who left Peloton in 2019, but joined the company Ladder this week.
The response from the Peloton community to the campaign has mostly been along the same lines – while the videos might have gotten some extra eyeballs for the way it was done, it was at the expense of the Peloton community and previous goodwill.
Alex verbalized some of those thoughts in his class – and used his platform to speak up for the broader Peloton family & community, including his fellow instructors.
Alex started the segment by saying it was similar to how everyone has that long lost cousin who acts up from time to time. He then explicitly clarified that “I still love her”.
He went on to say that he doesn’t care where you work at, or what community you represent – if you are out there inspiring people to move – he salutes you & loves you.
This was immediately followed by Alex clarifying that with “But watch your ***** mouth speaking about my team. I love you – but watch your **** mouth speaking about my team.” As he said this, he held his hands to highlight the Peloton logo on his shirt.
Alex went on to share the three rules in his life.
- Don’t play with my money I feed my mom with.
- Don’t play with my ***** teammates: past, present or future.
- Respect yourself.
He wrapped by jokingly apologizing to Peloton’s HR team, and then returning to “Happy Mode” for the remainder of the class.
You can see the clip here, or embedded below.
Ladder’s social media team saw this video clip of Alex on our own (@pelobuddy) social media channels, and responded to our post by saying that “@alextousaint25 is a real one. Respect”.
In the Ladder marketing videos which initiated this response from Alex, Jennifer Jacobs was promoting the Ladder app and their free trial with someone who was playing a parody of a Peloton coach – while Jennifer stated that Ladder has “the world’s best strength coaches.” In another video, Jennifer is walking on the sidewalk in front of Peloton Studios New York, along with some advertising trucks with banners for Ladder, recording a promotional video.
This response from Alex took place during Alex Toussaint’s 30 min 90s run from 6/27/25 @ 12:00pm ET – which is available now on-demand.
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